To Our Industry Partners,

For all of us at Doig Optometry, the phrase “See Sharp, Look Sharp, Love Your Glasses®” is much more than a value proposition. It is more than what we do and why we do it. It is more than a promise and a commitment to our patients. It is who we are. It is our passion. We invite you to read about our passion here.

At Doig Optometry, we practice eye care according to the Patient Care Priority® because we simply can’t practice in any other way. It’s not in our nature to do otherwise. It is the character and the personality of each of us individually and as a practice, and practicing this way makes our work joyful and fulfilling. It is the source of the energy that motivates us to give our very best to each and every patient. We invite you to read about the Patient Care Priority® here.

Doig Optometry is a new practice and in the coming weeks we will be forming partnerships with ophthalmic lens suppliers and frame suppliers that will enable us to provide Calgarians with eyeglasses and progressive lenses they can simply love.

We will be seeking to form partnerships with equipment suppliers that enable us to detect sight threatening pathology in a timely manner that allows us to participate in preventative diagnosis and management. We will be forming partnerships with contact lens suppliers and accessory suppliers too.

If the discussion of Our Passion and the Patient Care Priority® inspires you to be innovative and creative in the products you offer, and if it inspires you to consistently provide products that surprise us (by exceeding the expectations our patients didn’t even know they should have) then we want to talk with you about how we can work together to help our patients See Sharp, Look Sharp and Love Their Glasses. If this is the case, then please contact us by telephone, or by email. We look forward to hearing from you.


Dr. Russell Doig and Dr. Shauna Chorel
Optometrists, Doig Optometry

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